Setting Your Company Apart

Building awareness for a new, superior product was critical to the success of IST…a firm that was just beginning to grow as a designer and manufacturer of shock and vibration recorders. First, we developed a series of special effect photos that included their main product and the readout results of the sensor recorder. These photos were placed as PR and small ads in a wide variety of trade magazines. Next we developed a strong image portfolio and unusual product inserts as well as a special effect video that made a major impact at a national trade show. A small direct mail brochure included IST’s popular products and a CD ROM introduced their new software.

“We have been working with Forsberg Group, Inc. for over 10 years and they have helped us develop a leading image in our marketplace. I will never forget the expression on my competitor’s faces when they first saw our video. They felt they just had a bomb dropped on them.”
Greg Hoshal, President and CEO
Instrumented Sensor Technology